Our Thesis
We believe in using late-stage capitalism to put money and resources into the hands of people — and places — that need it most. To us, that includes individuals with disabilities, vulnerable communities, humanitarian aid zones, kids with cancer, and so much more.
Social Enterprise + For-Cause Brands
Social enterprise, for-cause brands, or social entrepreneurship necessitates careful strategy to ensure your profits are in line with scaling operations and manufacturing costs. Treating social enterprise like any other for-profit corporation is where most strategists go wrong, and understanding that distinction is why brands choose Resonator.​
(Beyond) CSR + Social Good
Despite Thomas Friedman’s insistence that corporate social responsibility (CSR) projects rob shareholders, we know they create surplus value for our communities and our stakeholders. At Resonator, we think beyond CSR to other models, such as creative capitalism and shared value economic theory, helping corporations unlock additional value by rethinking the very notion of value.
Nonprofits + Foundations
We believe in using this moment of late-stage capitalism to circulate money and resources to the people who need it most, and that is why nonprofits and foundations are the very heart of Resonator. We’ve raised over $2.5 million to date for nonprofits through development program management and through individual campaign execution. We know how NPOs think, because we’ve worked inside them.
GO DEEP
It starts with asking what's just beyond the horizon of possibility. It ends with seeing what no one else is looking for.
BE BRAVE
The desire to go deeper is wasted without the courage to wind up somewhere unfamiliar, uninhabited, or even unknown.
BUILD BIG
Create solutions that make you feel lost in their expansiveness. Start big and then make it fit.
STAY GOLD
Be true blue to your people and your values. Stay compassionate and fiercely committed to what’s right.
We're a small collective
of senior-level strategists and creatives who have a long track record of creating value for brands and social enterprises, nonprofits, for-cause brands, bCorps, and corporations with social good initiatives,
that excels at systems thinking
because we are a team of former and current professors, advanced-degree holders, and industry experts. Our team prides itself in looking beyond the curve or horizon without gambling on false contingency. We take the biggest ideas and mental models from other industries and use them to create new realms of value for our partners — employing human-centered design, deep market analytics, focus-group testing, and qualitative data analytics to uncover the products and strategies other companies aren’t even looking out for.
